EOTO #2: Online influencers

 EOTO #2: Online influencers


What is an online influencer? An online influencer is someone who has a big following on a social media platform that helps brands market products and is someone who has a lot of followers making them someone people look up to. In recent years online influencers have become some of the biggest personalities in America and have a great influence on the younger generation ahead. The implication of an influencer is just someone with a huge following that brands do deals with to help promote things and products to the public. For example, many companies will reach out to YouTubers and do deals with them to put their product of some sort in their videos so maybe that influencers audience will be more inclined to purchase or seek out this product. This is good for companies because it helps them market without having to go to commercial television and make commercials. They can have just as many people see their product and spend less money by just having this single person have this product in their video. Also, influencers can just be someone with a massive following and influence on people. This can also be very bad tho. Because many of these influencers are the rare people who have the image and personality to do this and it makes younger kids strive to be this influencer and not strive to be themselves. I am personally against influencers even though they will never go away. I am against them because young kids now just want to be like those influencers on Instagram or youtube when in reality these people are horrible people who are teaching these young kids bad values and social structure. 



    These influencers affect all people regardless of ethnicity, race, size, or gender. These people are marketed to everyone. But this can be very detrimental because it can make people strive to be something they are not in a negative way. I've seen this first hand. There are beautiful women on these platforms with huge followings to younger girls. And this influencer could be a white female with straight hair. This could make the young girls of different ethnicities and hair types very self-conscious because they don't have that naturally straight hair. And this is just one example directed towards females. This whole influencer thing is creating a generation of anxiety and depression because these younger audiences should be striving to be the best themselves they can be rather than trying to emulate the influencer. This has affected me and the loved ones around me. I can say I have fallen victim to wanting to be something I wasn't but then realizing there is no one else is like me and that I love myself because I am me. I've seen it affect many family members in many ways. Being an influencer at this age is hard because I can only imagine trying to never mess up and be a perfect image for those who are watching you. But at the end of the day, everyone makes mistakes and that's okay. Mistakes are how you grow and become a better person. But these influencers make it seem to this younger generation that you have to be or look or act a certain way if you want to fit into social norms. 





Links:


-https://influencermarketinghub.com/what-is-an-influencer/

-https://www.convinceandconvert.com/social-media-strategy/the-4-ways-to-find-online-influencers/

-https://sproutsocial.com/insights/influencer-marketing/



Comments

Post a Comment

Popular posts from this blog

Final Post

Image
  Relationship with Technology Throughout my life technology has always been around. It's crazy to think in my life span that technology has always been there, talking with my parents about technology they always talk about the things they would have to do because the technology wasn't as advanced as it is now. But now technology is so advanced that living life itself is so different that everything we interact with technology is there. This means that everyday life is always interacting with technology. Is my everyday life relationship with technology healthy or unhealthy? I would say my relationship is right in the middle. Somedays I use technology very minimally and some days I use it a lot. But the biggest negative I have in the relationship is a distraction. Usually, when I'm doing work my phone or computer will be very close to me and I could be halfway through my assignment and I will get a text or a snap or notification for a social media post. I will check the noti
Read more

Privacy

Image
 Online Privacy Online privacy has become a big topic over the past couple of years because of the growth of social media. Almost all information that gets put online by you can be seen or distributed even though you thought you were protecting your info. This is a very scary thing because you never know what could happen to your online info. This could affect my family and I because much of our information and cards could be traced and have money taken away from us. Many people can't afford to have any money taken from them to help provide for their families. This is why online privacy is so important. Not only can your info be taken but personal info could be found and things about you could go public that you don't want people to know.  So what could the government do to help stop this? The government could make it illegal to track or look up others' information. Because as of now some of the biggest companies in the world can look up all the info they want and will ha
Read more

Why don't we hear or see certain articles? Blog #6

Image
      In the mainstream media it is very hard to see anything about anti war or anything that isn't exactly promoted or co-signed by the government. It almost seems that you have to go outta your way and seek out this information on your own. These websites such as Antiwar.com and the American Conservative are rare to find in google searches and many platforms because it goes against the American norm even though it’s their right to talk about this and educate others about what they are feeling. I believe you have to seek out these websites because the military doesn't want the everyday person to hear negative things about the military because they want it to keep its reputation and strong representation to the public. Being honest before having to look at these sites for class I have never heard or seen of these websites before. Which ultimately makes me think that the military and government doesn't want this kind of negativity towards them on the internet for the whole p
Read more