EOTO #2: Online influencers

EOTO #2: Online influencers What is an online influencer? An online influencer is someone who has a big following on a social media platform that helps brands market products and is someone who has a lot of followers making them someone people look up to. In recent years online influencers have become some of the biggest personalities in America and have a great influence on the younger generation ahead. The implication of an influencer is just someone with a huge following that brands do deals with to help promote things and products to the public. For example, many companies will reach out to YouTubers and do deals with them to put their product of some sort in their videos so maybe that influencers audience will be more inclined to purchase or seek out this product. This is good for companies because it helps them market without having to go to commercial television and make commercials. They can have just as many people see their product and spend less money by just having ...